OVERVIEW

Necessity established at the end of 2017, this brand was formed with the aim to met the market demand for premium sneakers with high quality materials and affordable price. All Necessity’s products are made for unisex, no gender boundaris. Emphasizing on the core value of simplicity, quality and fashion. It strives to be the national leader in the sneakers shoes industry living with a passion to build a stylish lifestyle. The brand is continuosly improving the quality, look, feel and image of their products to match and exceed consumer expectations by providing them the highest value.

01 CLIENT

Necessity

02 AGENCIES

Violad + GLYMPS

03 VIOLAD'S ROLE

Branding + Creative Works

04 TIMELINE

8 weeks

We started to brand Necessity as a simple brand and play with white color with blue as an accent as their main colors to support the brand name itself, Necessity, the synonym of essential.
Our approach – Creating a movement called #wearnecessity to answer the diversity aspect of the brand.