OVERVIEW

Started with a passion to create men’s shoes with Italian craftmanship, Indonesian-based brand Mario Minardi was initiated in 1982. Since the beginning the brand has already been pursuing exceptional quality and timeliess design - two characters that become his hallmarks - with genuine leather sourced from various parts around the world. Classic dressy styles such as boots, brogues and derby shoes were its signature models.

01 CLIENT

Mario Minardi

02 AGENCIES

Violad + GLMYPS

03 VIOLAD'S ROLE

Website Development + Creative Works

04 TIMELINE

12 Weeks

Rebranding Mario Minardi from start to finish, starting with logogram design that symbolized true meaning of craftmanship that has always been Mario Minardi signature.
In order to inform people about Mario Minardi speciality, that is craftmanship. We created a story book of Mario Minardi, titled The Reflection. With craftmanship as the main point, we serve audience with good reading about the importance of craftmanship in shoes industry.